Understanding surimi-based products consumption: Analysis of the results from an online questionary with Japanese comsumers
| Reference No. | 2023a004 |
|---|---|
| Type/Category | Grant for Supporting the Advancement of Female Researchers-Short-term Joint Research |
| Title of Research Project | Understanding surimi-based products consumption: Analysis of the results from an online questionary with Japanese comsumers |
| Principal Investigator | Yuri Kominami（Graduate School of Agricultural and Life Sciences, The University of Tokyo・Assistant Professor） |
| Research Period |
April 8,2023. ～
April 8,2023. May 23,2023. ～ May 23,2023. July 18,2023. ～ July 18,2023. August 2,2023. ～ August 2,2023. August 28,2023. ～ August 28,2023. |
| Keyword(s) of Research Fields | Surimi based products, Online questionnaire, Consumer purchase motivation |
| Abstract for Research Report |
Annual global fisheries discards are estimated up to 16 M t. A lot of edible fish are included in the discards. Surimi processing has been especially applied in various fish species to utilize noncommercial fish catch. On the other hand, there has been a steep downturn in consumption of surimi-based products in Japan. It is suggested that lifestlye changes in Japanese decrease oppotunities to eat surimi-based produts. Understanding surimi-based products consumption in Japan is needed for effective promotion of various products. The present study aims for sustainable seafood consumption and explore personal factors which drive surimi-based products consumption. A statistical analysis of an online questionnaire will indicate the important factors of purchase motivation. Additionally, the compare online questionnaire conducted |
| Organizing Committee Members (Workshop) Participants (Short-term Joint Usage) |
Tetsuji Tokihiro（Musashino University・Professor） Nobuhiko Ueki（Suzuhiro Kamaboko Honten Co., Ltd.・Director） Tatsuya Hayashi（Chuo University・Project Researcher） Ryoko Nakamizo（Suzuhiro Kamaboko Honten Co., Ltd.・Researcher） Mizuho Tsubaki（The University of Tokyo・Student） Yuga Okamoto（The University of Tokyo・Student） |